Order entry definition

What is Order Entry?

Order entry is the actions needed to record a customer's order into a company's order handling system. Once this information has been entered, it is typically reclassified internally as a sales order. The information in the sales order is then used to schedule all of the activities needed to fulfill the customer's order, which may include materials procurement, production, warehousing, picking, shipment, and invoicing.

Who is Responsible for Order Entry?

The order entry function is usually the responsibility of the sales and marketing function, because this function can be used to upsell customers to more expensive goods and services. It may also be used to convince them to purchase add-on products. The end result of this focus should be more sales and profits.