Marketing expense definition
/What is Marketing Expense?
Marketing expense is comprised of those costs incurred to present an organization's goods and services to prospective customers. Examples of costs that are classified as marketing expenses are:
Advertising
Agency fees
Customer surveys
Development of advertising and other promotions
Gifts to customers
Online advertising
Printed materials and displays
Social media monitoring and participation
Sponsorships
Accounting for Marketing Expenditures
Most marketing expenses are charged to expense in the period incurred, though some printed materials and advertising costs can be treated as prepaid expenses. In the latter case, these costs are initially recorded as an asset, and then charged to expense as they are consumed.