What is Effectiveness?

Effectiveness is the extent to which objectives are attained. Thus, the focus of effectiveness is not on cost, but rather on targeting the correct tasks and completing them in a timely manner. A highly effective organization pays attention to its strategy and goals, to ensure that the long-term and tactical targets of the firm are pursued. Effectiveness is considered to be "doing the right thing." It is an essential element of corporate success.

Effectiveness vs. Efficiency

Effectiveness is routinely compared to efficiency, in the context of which one you should pursue. Efficiency is the completion of a task while using the minimum amount of resources. Thus, the essential difference between effectiveness and efficiency is whether you should do the right thing (effectiveness) or do something right (efficiency). The answer is to first strive to be more effective, on the grounds that it does not help to be more efficient if you are engaged in the wrong activity.

There is also a difference in how the two concepts are measured. Under the effectiveness concept, success is measured as whether the underlying goal was achieved. Conversely, success under the efficiency concept is based on how well resources were utilized.