Breakeven analysis definition
/What is Breakeven Analysis?
Breakeven analysis is used to locate the sales volume at which a business earns exactly no money. At this point, all contribution margin earned is needed to pay for the company’s fixed costs. Contribution margin is the margin that results when all variable expenses are subtracted from revenue. In essence, once the contribution margin on each sale cumulatively matches the total amount of fixed costs incurred for a period, the breakeven point has been reached. All sales above that level directly contribute to profits. Knowing an organization’s breakeven point is useful for modeling its profitability under various scenarios.
How Breakeven Analysis is Used
Breakeven analysis is useful for determining the amount of remaining capacity after the breakeven point is reached, which reveals the maximum amount of profit that can be generated. This analysis establishes a maximum cap on profits. Another use for breakeven analysis is determining the impact on profit if automation (a fixed cost) replaces labor (a variable cost). This usually means that fixed costs go up, which therefore increases the breakeven point.
Another possible use for breakeven analysis is determining the amount of losses that could be sustained if a business suffers a sales downturn. If the downturn is expected to go well below the breakeven point, then management needs to examine possible cost-cutting measures in order to avoid incurring losses. Finally, this analysis is useful for establishing the overall ability of a company to generate a profit. When the breakeven point is near the maximum sales level of a business, this means it is nearly impossible for the company to earn a profit even under the best of circumstances.
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Applications of Breakeven Analysis
Management should constantly monitor the breakeven point, particularly in regard to the last item noted, in order to reduce the breakeven point whenever possible. Ways to do this include:
Cost analysis. Continually review all fixed costs, to see if any can be eliminated. Also review variable costs to see if they can be eliminated, since doing so increases margins and reduces the breakeven point.
Margin analysis. Pay close attention to product margins, and push sales of the highest-margin items, thereby reducing the breakeven point.
Outsourcing. If an activity involves a fixed cost, consider outsourcing it in order to turn it into a per-unit variable cost, which reduces the breakeven point.
Pricing. Reduce or eliminate the use of coupons or other price reductions, since they increase the breakeven point.
Technologies. Implement any technologies that can improve the efficiency of the business, thereby increasing capacity with no increase in cost.
Calculation of Breakeven Analysis
To calculate the breakeven point, divide total fixed expenses by the contribution margin. The formula is:
Total fixed expenses ÷ Contribution margin percentage
A more refined approach is to eliminate all non-cash expenses (such as depreciation) from the numerator, so that the calculation focuses on the breakeven cash flow level. The formula is:
(Total fixed expenses – Depreciation – Amortization) ÷ Contribution margin percentage
Another variation on the formula is to focus instead on the number of units that must be sold in order to break even, rather than the sales level in dollars. This formula is:
Total fixed expenses ÷ Average contribution margin per unit
Advantages of Breakeven Analysis
There are several advantages of using a breakeven analysis. One is that it gives you a better understanding of the fixed and variable costs of a business, since these are the primary components of the analysis. Another advantage is that it provides a high-level view of whether a business can generate a profit at various revenue levels - which might lead to the conclusion that it is essentially incapable of ever generating a profit. In addition, it is a good way to project how much money a business can make in the future, if management can achieve certain sales levels. In short, it is an excellent modeling tool for analyzing the ability of an organization to turn a profit.
Disadvantages of Breakeven Analysis
Breakeven analysis is a valuable tool for understanding the relationship between costs, revenue, and profits, but it has several disadvantages that limit its applicability in real-world scenarios. These issues are as follows:
Assumes constant costs. Breakeven analysis assumes that fixed costs remain constant over all levels of production and that variable costs per unit do not change. In reality, economies of scale or diseconomies of scale can affect costs.
Linear revenue assumption. It assumes that revenue increases proportionally with sales volume, ignoring potential pricing strategies such as discounts or premium pricing at different production levels.
Ignores market dynamics. Factors like competition, consumer demand, and market trends, which can significantly influence sales and costs, are not considered.
Simplistic view of product mix. Breakeven analysis typically works best for single-product scenarios. For businesses with multiple products, allocating fixed costs and determining separate break-even points becomes more complex and less accurate.
Overlooks capacity constraints. Breakeven analysis assumes infinite production and sales capacity without considering practical constraints like limited machinery, labor, or raw materials.
Ignores external factors. Variables such as inflation, currency fluctuations, or regulatory changes, which can impact costs and revenues, are excluded from the analysis.
Requires accurate data. Reliable and precise information on costs and revenue is crucial. Inaccurate estimates can lead to flawed conclusions and poor decision-making.
Does not measure profitability. Breakeven analysis only identifies the sales volume required to cover costs but does not provide insights into profitability beyond the break-even point.
By recognizing these disadvantages, businesses can use breakeven analysis as one tool among many, ensuring it is complemented with other methods for robust financial planning and decision-making.